İzgü Özbayrak is a PhD candidate in Design, Technology, and Society at Özyeğin University, where they hold a full scholarship. With a foundation in communication and design from Bilkent University and advanced studies in media and communication management from Yeditepe University, İzgu has cultivated a multidisciplinary approach to brand management, media production, and digital marketing. They have gained extensive experience working as an account manager for high-profile brands such as P&G, Nestle, and Philips at CreatorDen, and more recently for Orkun Işıtmak at OrkDigital. İzgu has also demonstrated entrepreneurial spirit as a co-founder of projects focused on social media management and creative content.